August 04, 2025
Sjöstrand x Harrods: A New Chapter in the UK

We are incredibly proud to announce the relaunch of Sjöstrand in the United Kingdom and even prouder to do so in exclusive partnership with Harrods, a name synonymous with heritage, craftsmanship, and timeless luxury.
From 8–10 August, our expert demonstrator Maisie will take her place in the Demonstration Kitchen as part of a two-week Harrods pop-up. Guests will be invited into the Sjöstrand world through hands-on demos, tasting sessions, and thoughtful guidance on flavours and aromas.
This is more than a launch, it is an invitation to enjoy coffee capsules in their fullest expression: effortless in convenience, yet rich in flavour. Whether you’re meeting Sjöstrand for the first time or revisiting the blends you love, we are delighted to welcome you into this next chapter.
After the pop-up, we are thrilled to be settling into our new permanent home in the Harrods Kitchen Department, a milestone partnership that brings the elegance of Swedish design culture into one of the world’s most iconic stores, and marks only the beginning of what is to come.